Tuesday, December 02, 2008

Word-of-Mouth Advertising

I found many useful tips for creating buzz for my own business in Lynn Thorne's book with the really, really long title: Word-of-Mouth Advertising, Online & Off, How to Spark Buzz, Excitment, & Free Publicity For Your Business or Organization, With Little or No Money. Honestly, it almost seems like the title was search-engine optimized (read the book if you're not sure what that is).

I particularly enjoyed Thorne's sense of humor. A couple of times I laughed out loud. It made the book an easy read, and got her point across.

I would not say Thorne has introduced any new ideas as much as consolidated current thought into an easy-to-read how-to guide for word-of-mouth marketing.

She even includes a chapter for non-profits in particular, which I found interesting.

Another thing I appreciated about Thorne's book is that she includes a discussion of ethics in marketing - really common sense things for anyone with common sense. But since so many of us don't exhibit signs of common sense, she covers them in Chapter 10 just to make sure.

The Table of Contents is very detailed so you can find the topic you want to read about very quickly. Plus, each chapter includes an "Afterwords" - a summery of the main points covered in that chapter - great for skimming.

I picked up the copy I read at the library, but I think this would be an excellent reference book for my personal library.

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