Tuesday, December 02, 2008
I thoroughly enjoyed this little book from Seth Godin. It's more of a theoretical book about how and why tribes are formed rather than a 'how-to' guide to building your own tribe.
You may be wondering, "What exactly IS a tribe?"
Good question. According to the book flap, a tribe "is any group of people, large or small, who are connected to one another, a leader, and an idea."
Tribes are nothing new, but using technology to create tribes is a rather new concept, and one that Godin explores in this book.
There are no chapters in this book, which I found a little frustrating because I wanted to go back and review and think over some things more. However, it's so small, that re-reading the entire book is not overwhelming.
In fact, I want to do just that.
The interesting thing for me was recognizing examples of tribes in my own life.