Tuesday, December 02, 2008


I thoroughly enjoyed this little book from Seth Godin. It's more of a theoretical book about how and why tribes are formed rather than a 'how-to' guide to building your own tribe.

You may be wondering, "What exactly IS a tribe?"

Good question. According to the book flap, a tribe "is any group of people, large or small, who are connected to one another, a leader, and an idea."

Tribes are nothing new, but using technology to create tribes is a rather new concept, and one that Godin explores in this book.

There are no chapters in this book, which I found a little frustrating because I wanted to go back and review and think over some things more. However, it's so small, that re-reading the entire book is not overwhelming.

In fact, I want to do just that.

The interesting thing for me was recognizing examples of tribes in my own life.

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